Concern has set a strategic goal to
present its first products for the international market in 2004
The Concern strategy of marketing is based on the following principles:
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OUR PRIORITY IS GIVEN TO THE DEVELOPMENT OF TECHNOLOGIES AND NANOPRODUCTS,
WHICH ENSURE REHABILITATION OF ENVIRONMENT AND IMPROVE STANDARD OF LIVING
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OUR PRIMARY OBJECTIVE IS MARKET PEBETRATION, AND
THEN PROFIT EARNING
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The following market terms for nanoproduction determine the Concern strategy of marketing:
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Nanotechnology is a rather new and progressive field of science.
- Nanoindustry production means radical innovations, which will launch
a new market and encourage new consumers.
- The market of nanoproducts will be expanding very actively provided
that the main technology problems are solved.
